A bespoke summer camp transformed into Klarna's world. Our job was to bring it to life: theatrical hosting, live energy, and workshops that turned punters into campers, six hours a day, through a genuine heatwave. Working alongside the agency and the brand, we ran:
Bespoke workshops & crafting — Smarts + Krafts sessions where campers customised their own "smart bags" with fringe, feathers, rhinestones and tinsel.
Summer camp-style competitions & giveaways — daily Smart Games and a Klarna Catwalk kept the crowds coming back, with prizes woven into every session.
Positive brand messaging, delivered with warmth landed through play and conversation, not banners.